BACKGROUND:

Ability Driving Academy Limited t/a Acclaim Driving understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, www.acclaimdriving.com (“Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is requested and shall be deemed to have been granted if you are to continue using Our Site.

 

1. Definitions and Interpretation 

In this Policy the following terms shall have the following meanings:  

“Account”

means an account required to access and/or use certain areas and features of Our Site;

“Cookie”

means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Part 14, below; and

“Cookie Law”

means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;

 

2. Information About Us

Our Site is owned and operated by Ability Driving Academy Limited t/a Acclaim Driving, a limited company registered in England under company number 2174176.

Registered address: 15-17 Leicester Road, Narborough, Leicester, LE19 2HL.

Main trading address: 15-17 Leicester Road, Narborough, Leicester, LE19 2HL.

VAT number: 535 9486 06

Data Protection Officer: Nick Johnston.
Email address: nick.johnston@acclaimdriving.com
Telephone number: 0116 286 5577
Postal address: 15-17 Leicester Road, Narborough, Leicester, LE19 2HL.

 

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

 

4. What Is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

 

5. What Are My Rights?

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

a) The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 15.

b) The right to access the personal data we hold about you. Part 13 will tell you how to do this.

c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 15 to find out more.

d) The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 15 to find out more.

e) The right to restrict (i.e. prevent) the processing of your personal data.

f) The right to object to us using your personal data for a particular purpose or purposes.

g) The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.

h) The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.

i) Rights relating to automated decision-making and profiling. 

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 15.

It is important that your personal data is kept accurate and up to date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details in Part 15.

 

6. What Data Do We Collect and How?

Depending upon your use of Our Site, we may collect and hold some or all of the personal and non-personal data set out in the table below, using the methods also set out in the table. Please also see Part 14 for more information about our use of Cookies and similar technologies.

Data Collected

How We Collect the Data

Identity Information including Name, Title, Date of Birth, Gender, Driving Licence number, Student status.

Data in put You on Our Site / over the telephone by You giving Us this information or face to face by You giving Us this information.

Contact information including Address, Email Address, Phone numbers, 

Data in put You on Our Site / over the telephone by You giving Us this information or face to face by You giving Us this information.

Other location / contact information including alternative pick up address, school or work address.

Data in put You on Our Site / over the telephone by You giving Us this information or face to face by You giving Us this information.

Payment information including Card Details

Data in put You on Our Site / over the telephone by You giving Us this information or face to face by You giving Us this information.

Profile information including (preferences, interests, login details, purchase history)

Data in put You on Our Site / over the telephone by You giving Us this information or face to face by You giving Us this information.

Technical information including (IP address, browser type and version, operating system)

Data in put You on Our Site / over the telephone by You giving Us this information or face to face by You giving Us this information.

Data from third parties including (technical information, contact information, profile information)

Data in put You on Our Site / over the telephone by You giving Us this information or face to face by You giving Us this information.

 

7. How Do You Use My Personal Data?

Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we may use your personal data, and our lawful bases for doing so:

What We Do

What Data We Use

Our Lawful Basis

Registering you on Our Site.

Name, Address, Email Address, Phone numbers

Legitimate interest to provide the service purchased and/or quote to provide such services.

Providing and managing your learner driver Account.

Email address, Payment history, Lesson History

Legitimate interest to provide online visibility of your account.

Booking driving tests for you

Name, Driving Licence number, Date of birth.

Legitimate interest to provide the service purchased

Providing and managing your access to Our Site.

Email Address, Password

Legitimate interest to provide the service purchased and/or quote to provide such services..

Personalising and tailoring your experience on Our Site.

Address, Alternative Pick up address

Legitimate interest to provide the service purchased and/or quote to provide such services.

Administering Our Site

Email address, Payment history, Lesson History

Legitimate interest to provide the service purchased and/or quote to provide such services..

Administering our business.

Name, Address, Email address, Payment history, Lesson History

Legitimate interest to provide the service purchased and/or quote to provide such services..

Supplying our services to you.

Name, Address, Email address, Payment history, Lesson History

Legitimate interest to provide the service purchased and/or quote to provide such services..

Managing payments for our services.

Name, Address, Email address, Payment history

Legitimate interest to provide the service purchased and/or quote to provide such services..

Personalising and tailoring our services for you.

Name, Address, Email address, Payment history, Lesson History

Legitimate interest to provide the service purchased and/or quote to provide such services..

Communicating with you.

Name, Address, Email Address, Phone numbers

Legitimate interest to provide the service purchased and/or quote to provide such services..

Supplying you with information by email and/or post that you have opted-in-to (you may opt-out at any time).

Name, Address, Email Address.

Legitimate interest to provide the service purchased and/or quote to provide such services..

 

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email, telephone, text message, post with information, news, and offers on our products and/or services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out. We will always obtain your express opt-in consent before sharing your personal data with third parties for marketing purposes and you will be able to opt-out at any time.

We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If we do use your personal data in this way and you wish us to explain how the new purpose is compatible with the original, please contact us using the details in Part 15.

If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.

In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.

 

8. How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):

Type of Data

How Long We Keep It

Identity Information including Name, Title, Date of Birth, Gender. Driving Licence number

Maximum 24 months after last account activity. 

Contact information including Address, Email address, Phone number.

Maximum 24 months after last account activity. 

Business information including alternate pick up address

Maximum 24 months after last account activity. 

Card details

Not stored or kept

Payment information including account balance and lesson history

12 months after last account activity

Technical information including IP address, browser type and version, operating system

Maximum 24 months after last account activity. 

 

9. How and Where Do You Store or Transfer My Personal Data?

We will only store or transfer your personal data within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that your personal data will be fully protected under the Data Protection Legislation, GDPR, and/or to equivalent standards by law.

 

10. Do You Share My Personal Data?

We will not share any of your personal data with any third parties for any purposes, subject to the following exceptions.

If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this Privacy Policy.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

We will need to share your personal data with our self-employed driving instructors in order for them to deliver driving lessons.

If any of your personal data is shared with a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above in Part 9.

If any personal data is transferred outside of the EEA, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation, as explained above in Part 9.

 

11. How Can I Control My Personal Data?

a) In addition to your rights under the Data Protection Legislation, set out in Part 5, when you submit personal data via Our Site, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails and at the point of providing your details).

b) You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

 

12. Can I Withhold Information?

You may access certain areas of Our Site without providing any personal data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

You may restrict our use of Cookies. For more information, see Part 14.

 

13. How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 15. 

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will endeavour to respond to your subject access request within 21 days and, in any case, not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

 

14. How Do You Use Cookies?

Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us. Third-party Cookies are used on Our Site to facilitate and improve your experience of Our Site and to provide and improve our services. For more details, please refer to the table below. These Cookies are not integral to the functioning of Our Site and your use and experience of Our Site will not be impaired by refusing consent to them.

All Cookies used by and on Our Site are used in accordance with current Cookie Law.

Before Cookies are placed on your computer or device, you will be shown a prompt requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended. 

Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown in the table below. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

 

The following first-party Cookies may be placed on your computer or device:

Name of Cookie

Purpose

Strictly Necessary

XSRF-TOKEN

Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor.

Yes

_dc_gtm_UA-#

Used by Google Tag Manager to control the loading of a Google Analytics script tag.

No

_ga

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

No

_gat

Used by Google Analytics to throttle request rate

No

_gid

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

No

__zlcmid

Preserves users states across page requests.

Yes

_gcl_au

Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.

No

acclaim_session

Unclassified

No

 

and the following third-party Cookies may be placed on your computer or device:

Name of Cookie

Provider

Purpose

__cfduid

pexels.com

Used by the content network, Cloudflare, to identify trusted web traffic.

__cfduid

zdassets.com

Used by the content network, Cloudflare, to identify trusted web traffic.

__cfduid

zopim.com

Used by the content network, Cloudflare, to identify trusted web traffic.

__cfduid

zopim.io

Used by the content network, Cloudflare, to identify trusted web traffic.

__cfduid crazyegg.com Used by the content network, Cloudflare, to identify trusted web traffic.
AWSELB sample-api-v2.crazyegg.com

Used as a load balancer for web applications hosted on Amazon Web Services (AWS).

ASP.NET_SessionId

takeabyte.co.uk

Preserves the visitor's session state across page requests.

AWSALB

zopim.com

Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience.

collect

google-analytics.com

Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.

ads/ga-audiences

google.com

Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor 's online behaviour across websites.

fr

facebook.com

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

IDE

doubleclick.net

Used by Google DoubleClick to register and report the website user's actions after viewing or clicking on e of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

MUID

bing.com

Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains.

MUIDB

bing.com

Registers data on visitors from multiple visits and on multiple websites. This information is used to measur e the efficiency of advertisement on websites.

pagead/1p-user-list/#

google.com

Unclassified

test_cookie

doubleclick.net

Used to check if the user's browser supports cookies.

tr

facebook.com

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

 

In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.

It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

 

15. How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details (for the attention of Nick Johnston):

Email address: support@acclaimdriving.com

Telephone number: 0116 286 5577

Postal Address: 15-17 Leicester Road, Narborough, Leicester, LE19 2HL.

 

16. Changes to this Privacy Policy

We may change this Privacy Policy from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up to date. This Privacy Policy was last updated on 17th October 2019.